Green IT projects are gaining more traction within tech companies in spite of the recession, as long as they can prove a conclusive return on investment (RoI), according to a new report from consultancy Frost & Sullivan released today.
The firm's third annual Sustainability in Telecoms: Return on Environmental Investments report discusses industry best practices and how to generate RoI, profiling the successes of big name service providers and vendors including BT and IBM.
Cost savings, better differentiation and improved brand loyalty were all found to be key drivers for investing in green IT projects. Most companies featured in the report had already begun developing their own frameworks, and are seeking accreditation from various industry bodies.
"The amount of environmental investments in the ICT sector should at least double in the next two to three years," said Frost & Sullivan principal analyst Sharifah Amirah.
"Despite the lack of concrete frameworks at the 2009 Copenhagen summit, individual governments, stakeholder and consumer pressure will continue to drive businesses to adopt more sustainable operations."
However, measurement frameworks for most are still at a very early stage, held back by a lack of standard measures and the difficulty in measuring non-tangible benefits, said the report.
Five-year goal aims to fundamentally overhaul comms network 11 Jan 2010
But Symantec warns of imminent problems as facilities grow in size and complexity 12 Jan 2010
Green group singles out Samsung, Lenovo, Dell and LG 08 Jan 2010
New software could help firms create and meet tough targets 12 Dec 2009
Ban Ki-moon writes to world leaders arguing that green measures offer safest route out of recession 23 Jun 2010
But expert warns UN offset market could still be heading for investment crisis 23 Dec 2009
Frost & Sullivan research suggests opportunities are burgeoning for service providers and systems integrators 25 Jun 2010
Industry steps up lobbying for energy-efficient IT projects to be included in expanded CDM 25 Nov 2009
Global carbon emissions expected to fall three per cent this year, providing leaders with window of opportunity to deliver transition to clean energy 06 Oct 2009
Power supplier urges companies with complex or foreign ownership structures to engage with the Environment Agency immediately 30 Jul 2010
Danish firm’s swan song gives way to new turbine blade maker on Isle of Wight 30 Jul 2010
Memorandum signed with Energy Department to use more renewables 30 Jul 2010
More news
Energy analyst's report questions wisdom of DECC’s energy review 29 Jul 2010
Telecity becomes 300th organisation to get the Trust’s official stamp for ongoing carbon reduction 28 Jul 2010
The price of decarbonising versus the price of business as usual: both are variables 28 Jul 2010 More in-depth
